Rapt Media expects to close out 2014 with 40 to 50 employees at its Boulder office, said Erika Trautman, Rapt Media’s co-founder and chief executive officer. For example, a video of your Hawaiian vacation might be tagged with Hawaii, beach, surfing, and sunburn. “We’re really well positioned for this market trend and being able to bring on the Boulder Ventures capital so we could expand more quickly and go after this opportunity right now is really exciting,” she said.
![rapt video rapt video](https://planetary.s3.amazonaws.com/assets/images/5-jupiter/2019/sl9_g-scar_schmidt.png)
Rapt Media, which has produced interactive videos for the likes of Maybelline New York and Philips, hopes to capitalize on the growing consumer and enterprise push toward mobile technologies, she said. The company also is launching Eloqua, a marketing automation program that allows Rapt Media’s enterprise customers to analyze the consumers who view the interactive videos and how those consumers navigate through those videos. The latest round will allow Rapt Media to ramp up its sales force, notably in New York and Los Angeles, said Erika Trautman, the company’s co-founder and chief executive officer. Last year Rose Kalemba wrote a blog post explaining how hard it had been - when she was raped as a 14-year-old girl - to get a video of the attack removed from a popular porn website.
![rapt video rapt video](https://creativepool.com/files/magazine/images/full/182120!1418692284!rapt2.jpg)
Including the infusion announced Wednesday, led by Boulder Ventures Ltd., Rapt Media has raised $7.5 million since its founding in 2011 as FlixMaster. Rapt Media, a Boulder-based interactive video firm, raised about $3.1 million in investment capital to build out a sales force on the coasts and launch an analytics-based technology, company officials were expected to announce Wednesday.
![rapt video rapt video](http://streamdaily.tv/wp/wp-content/uploads/2014/08/Rapt-Media.jpg)
Boulder interactive video company Rapt Media raises $3.1M, plans NY, LA expansion – Boulder Daily Camera Close Menu